Nurture System

Dhs. 345.45 AED (Tax Incl.)
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Nurture System

Strawberry+ NMF

Nurture System

Dhs. 345.45 AED (Tax Incl.)

267 mL | 267 mL | 50 mL

Upgrade your hair care routine with the Strawberry+ NMF Nurture System, a comprehensive 3-step regimen designed to hydrate, nourish, and protect. Start with the Nurture Shampoo to gently cleanse and maintain moisture, followed by the Nurture Conditioner to deeply nourish and smooth, and finish with the Nurture Leave-In Conditioner for all-day hydration and frizz control. Infused with Strawberry Extract, Natural Moisturizing Factors, and a blend of nourishing oils, this system provides everything your hair needs to stay soft, shiny, and healthy. Whether you're combating dryness, frizz, or damage, the Strawberry + NMF Nurture System is your go-to solution for beautiful, resilient hair.
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About the product

Key Benefits
  • Delivers deep, long‑lasting hydration: Restores and maintains optimal hydration levels in hair and scalp, helping prevent dryness, dehydration and frizz.
  • Provides scalp comfort and balance: Promotes a more balanced, flexible and comfortable scalp, reducing tightness and dryness.
  • Protects against photo‑ageing and oxidative stress: Defends the hair fiber from damage caused by UV, pollution and free radicals, helping preserve youthfulness and vitality.
  • Restores softness, elasticity and natural shine: Seals the cuticle, improves elasticity and returns luminosity to hair—leaving it softer, more flexible and visibly healthy without weighing it down.
Key Ingredients
  • Strawberry Extract: Rich in antioxidants, helps protect hair from oxidative stress and regulates water loss, contributing to balanced hydration and healthy shine.
  • Natural Moisturizing Factors (NMF): A humectant complex that restores and maintains hair and scalp hydration, reinforcing the scalp barrier and improving elasticity.
  • Argan, Olive, Sesame and Soy Oils: A blend of nourishing oils that deeply hydrate, soften the hair fiber and protect against dryness and external aggressors without weighing hair down.

See full INCI on each product page.
Free Of

All our formulas are free from sulfates, silicones, parabens, mineral oils and animal testing.
How To Use
  1. Shampoo: Thoroughly wet hair and scalp with warm water. Rub a walnut‑sized amount between damp palms to lather and massage the scalp with circular motions. Rinse and repeat if desired.
  2. Conditioner: Squeeze out excess water, apply conditioner from mid‑lengths to ends, leave for 2–3 minutes and rinse with cool water.
  3. Leave‑in Conditioner: Apply to towel‑dried or dry hair, avoiding the roots. Use a small amount and distribute evenly. Adjust quantity by length and thickness for optimal results. Ideal for regular use and touch‑ups during the day.
Awards

Our shampoo is the winner of the SheFinds Beauty Awards 2025.
Fragrance

A vibrant fusion of fresh strawberries and raspberries with delicate floral nuances, offering a refreshing and comforting scent.

Ingredients you can feel good about

  • Sulfate Free

  • Silicone Free

  • Paraben Free

  • Mineral Oil Free

  • Cruelty Free

  • Dermatologically Tested

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Strawberry Extract

Enzymatic hydration with natural AHAs for an immediate crystalline shine.

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Natural Moisturizing Factor (NMF)

A bioidentical complex that restores elasticity and softness to dry hair.

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Niacinamide (Vitamin B3)

A skin-and-scalp barrier and tone vitamin (B3) — it does not build keratin or grow hair.

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Panthenol (Pro-Vitamin B5)

The definitive humectant that penetrates hair for lasting hydration and elasticity.

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Olive Oil

The biomimetic emollient that restores elasticity and softness to Mediterranean hair.

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Grape Seed Oil

A light Mediterranean antioxidant that protects collagen and stimulates microcirculation.

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Sesame Oil

A deep‑penetrating oil that nourishes the cortex and protects against UV.

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Pure Argan Oil

Moroccan liquid gold rich in Vitamin E for instant softness and shine.

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Soybean Seed Extract

A bio‑stimulant rich in glycoproteins that energizes the follicle and extends its vitality.

FAQs

What is the best way to hydrate dry hair?

The best way to hydrate dry hair is building a humectant layer on the fibre surface using moisture-attracting ingredients. An in-vitro study showed sodium PCA acts as a hygroscopic humectant and alanine restores hydrophobicity on damaged hair (PMID 17728935, manufacturer-funded, Scopus cited-by 24). These are lab, not clinical, findings. Tara's hydration system applies this principle daily.

What is the best natural moisturizer for hair?

Effective hair moisturizers rely on humectant agents like amino acids, sodium PCA and urea — the same components that form the Natural Moisturizing Factor in the stratum corneum, generated by filaggrin breakdown (PMID 19681860, independent, Scopus cited-by 101). These support scalp hydration and barrier comfort. Tara's system builds its hydration routine around this blend.

Is Natural Moisturizing Factor bioidentical to the hair fibre?

No. The visible hair shaft contains trichohyalin in the inner root sheath and medulla, not filaggrin in the cortex, so there is no intracellular Natural Moisturizing Factor inside the fibre for a cosmetic complex to be bioidentical to (PMID 12853460, independent, Scopus cited-by 123). Hydration acts on the surface only. Tara conditions the cuticle honestly, with no bioidentical claim.

Does niacinamide grow hair or stop hair loss?

Published evidence does not support topical niacinamide as a hair-growth stimulator; a review of the existing literature concluded this explicitly (PMID 31955438). Its proven role is evening the appearance of UV-exposed skin tone and reducing dark spots (PMID 16029679, P&G-funded, Scopus cited-by 168). Tara therefore uses it for scalp-skin comfort only, with no hair-growth or anti-shedding claim.

What causes dry hair and how do I treat it daily?

Dry hair results from a damaged cuticle that can no longer hold water, worsened by colouring and heat. In-vitro research shows amino acids like histidine and phenylalanine support fibre tensile strength, and alanine restores surface hydrophobicity on damaged hair (PMID 17728935, manufacturer-funded, Scopus cited-by 24). A daily hydration routine with Tara's system rebuilds this humectant layer on dry, damaged lengths.

What makes the Strawberry + NMF Nutritive System unique?

The Strawberry + NMF Nutritive System combines the natural benefits of strawberry extract with a scientifically formulated NMF complex to deliver comprehensive hair care. It nourishes, hydrates and protects your hair, keeping it healthy, soft and full of vitality.

How often should I use the Strawberry + NMF Nutritive System?

This system is designed for daily use. For best results, use the Nutritive Shampoo, followed by the Nutritive Conditioner, and finish with the leave‑in Nutritive Conditioner daily to maintain optimal hair health.

Is the Strawberry + NMF collection suitable for all hair types?

Yes, this collection is suitable for all hair types, including dry, oily and color‑treated hair. It’s formulated to provide hydration and nourishment without weighing hair down.

Does the Strawberry + NMF Nutritive System help with damage and breakage?

Yes, the NMF complex (Natural Moisturizing Factors), enriched with amino acids and natural oils, helps repair damage, strengthen hair and reduce breakage over time.

Is the Strawberry + NMF routine safe for sensitive scalps?

Yes. It’s formulated with gentle, soothing ingredients, making it safe for sensitive scalps. It cleanses, hydrates and protects without causing irritation.

Can I use the system products individually?

Yes, although the products are designed to work together and deliver the best results, they can also be used individually according to your hair’s specific needs.

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