Nurture Shampoo

Dhs. 131.25 AED (Tax Incl.)
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Strawberry+ NMF

Nurture Shampoo

Dhs. 131.25 AED (Tax Incl.)

267 mL

Our gentle shampoo combines natural and scientific ingredients for a refreshing cleanse that supports hair health. Infused with antioxidant-rich strawberry extract, this shampoo protects against daily environmental damage while gently removing buildup. With regular use, this shampoo leaves hair feeling clean, hydrated, and more manageable, ready for whatever the day brings.

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About the product

Key Benefits
  • Gentle, attentive cleansing: The antioxidant power of strawberry extract protects hair from environmental damage while removing impurities, leaving it hydrated.
  • Maintains natural hydration levels: Sodium PCA and Glycerin, present in the NMF, retain moisture in your hair, preventing dehydration and keeping it hydrated after washing.
  • Strengthens hair: Panthenol (Vitamin B5) penetrates the hair fiber, improving strength and elasticity to minimize breakage and promote a healthy, resilient fiber.
  • Improves hair texture: Olive and grape seed oils provide lightweight nutrition, smoothing hair to reduce frizz and improve manageability.
Key Ingredients
  • Strawberry Extract: Rich in antioxidants, helps protect hair from oxidative stress and regulate water loss, contributing to balanced hydration and healthy shine.
  • Natural Moisturizing Factors (NMF): A humectant complex that restores and maintains hydration of hair and scalp, reinforcing the scalp barrier and improving elasticity.
  • Mild surfactants: Carefully formulated cleansing agents to remove impurities from scalp and hair without disrupting their natural balance.

Full INCI: AQUA (WATER). LAURAMIDOPROPYL BETAINE. SODIUM COCOYL ISETHIONATE. GLYCERIN. SODIUM LAUROYL SARCOSINATE. SORBETH-230 TETRAOLEATE. POLYGLYCERYL-3 COCOATE. POLYGLYCERYL-4 CAPRATE. POLYGLYCERYL-6 CAPRYLATE. POLYGLYCERYL-6 RICINOLEATE. SODIUM CHLORIDE. FRAGARIA ANANASSA (STRAWBERRY) FRUIT EXTRACT. RUBUS FRUTICOSUS (BLACKBERRY) FRUIT EXTRACT. RUBUS IDAEUS (RASPBERRY) FRUIT EXTRACT. GLYCINE. LYSINE. ALLANTOIN. SODIUM PCA. UREA. GLUCOSE. GLUTAMIC ACID. POLYQUATERNIUM-7. POLYQUATERNIUM-10. XYLITYL SESQUICAPRYLATE. ANHYDROXYLITOL. SODIUM PHYTATE. GLUCONOLACTONE. CALCIUM GLUCONATE. POTASSIUM SORBATE. SODIUM BENZOATE. CITRIC ACID. LACTIC ACID. DECYL GLUCOSIDE. SORBITAN LAURATE. PARFUM (FRAGRANCE). LINALOOL. CI 14720.

Free of

All our formulas are free from sulfates, silicones, parabens, mineral oils and animal testing.

How to Use

Wet hair and scalp thoroughly with warm water. Dispense a walnut‑sized amount into damp palms, lather and massage the scalp using circular motions. Rinse and repeat if desired.

For best results, follow with the Strawberry + NMF conditioner.

Awards

Winner of the SheFinds Beauty Awards 2025

Fragrance

A vibrant fusion of fresh strawberries and raspberries with delicate floral nuances, delivering a refreshing and comforting aroma.

Ingredients you can feel good about

  • Sulfate Free

  • Silicone Free

  • Paraben Free

  • Mineral Oil Free

  • Cruelty Free

  • Dermatologically Tested

FAQs

What is sulfate-free shampoo and how does it differ from regular shampoo?

Sulfate-free shampoo uses milder surfactants instead of harsh sodium lauryl/laureth sulfate, so it cleanses without stripping the hair's natural oils - better for dry, damaged hair and sensitive scalps. The moisturizing base preserves hydration, and in-vitro skin work on strawberry polyphenols supports cell viability (PMID 22304566). Tara's sulfate-free shampoo is built for gentle daily use.

What kind of shampoo is right for dry and damaged hair?

Dry, damaged hair needs a sulfate-free moisturizing shampoo with a hydration-preserving base plus panthenol and polyphenols. Whole-strawberry extract raised human skin-cell viability and cut UV-A damage in vitro (PMID 22304566, Scopus 95, manufacturer-funded, skin-cell model only, no hair endpoint). Tara's shampoo for dry hair cleanses gently and hydrates the lengths without stripping them.

What is the best way to hydrate dry hair?

Good hydration starts with a gentle sulfate-free shampoo that doesn't strip oils, then conditioner and a weekly moisturizing mask. The moisturizing base and liposomal vitamin C support the scalp; liposomal sodium ascorbyl phosphate penetrates the stratum corneum better than an aqueous solution (PMID 15707728, independent). Tara's moisturizing shampoo provides that gentle first step in a daily hydration routine.

Does shampoo help hair grow, thicken, or treat hair loss?

Don't expect that from a rinse-off shampoo: follicular targeting requires 300-700 nm particles plus mechanical massage, which a 60-second shampoo cannot provide (PMID 27725194, Scopus cited-by 129, independent). A shampoo's realistic role is gentle cleansing and antioxidant scalp support. Tara's shampoo for dry hair keeps that honest promise - hydration and cleansing, not a hair-loss treatment.

What is the best natural sulfate-free shampoo in Saudi Arabia?

The best natural sulfate-free shampoo combines mild surfactants, a moisturizing base, and evidence-backed ingredients like strawberry and liposomal vitamin C, which penetrates the stratum corneum better than water (PMID 15707728, independent). Most important is matching it to dry hair and sensitive scalps for daily use. Tara's sulfate-free moisturizing shampoo is formulated for exactly that, with fully transparent receipts.

Is the Strawberry + NMF routine safe for sensitive scalps?

Yes. It’s formulated with gentle, soothing ingredients, making it safe for sensitive scalps. It cleanses, hydrates and protects without causing irritation.

Is the Strawberry + NMF collection suitable for all hair types?

Yes, this collection is suitable for all hair types, including dry, oily and color‑treated hair. It’s formulated to provide hydration and nourishment without weighing hair down.

Is it safe to use this shampoo daily?

Yes, our gentle sulfate‑free formula is designed for daily use and is suitable for all hair types, including those prone to dryness or sensitivity. It cleans effectively without removing the scalp’s natural oils, providing rich lather without damaging or irritating hair.

How often should I use this shampoo?

For best results, incorporate this shampoo into your regular hair care routine. Being sulfate‑free, you can use it daily or as needed to keep scalp and hair clean and healthy.

Why double shampoo?

The first shampoo removes dirt and residue; the second allows the shampoo to act and treat the scalp properly, leaving hair cleaner and healthier.

Why add water before applying shampoo?

Because shampoo needs water to activate and distribute properly. Adding a few drops of water and rubbing it between your hands before applying encourages more foam. Wetting hair thoroughly helps cleanse effectively without irritating the scalp or overloading the hair.

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